Site Migration and Consolidation to Preserve Traffic

site migration case study


After a merger with a competitor, the client continued to maintain separate brand identities and separate websites.This strategy spliced link equity across two different domains. The client decided to migrate the separate existing websites into a unified new domain and needed help with the redirect and technical strategy of combining two separate domains into one new, co-branded identity


After a thorough technical audit, the seologizt SEO team identified three additional duplicate domains that were splitting link equity and needed to be re-directed and incorporated into the co-branded domain strategy. seologizt guided the client through the migration and consolidation of the five total domains into the co-branded property by providing a detailed step-by-step process for implementation

site migration case study
52% Increase in User Engagement for a B2C Client: Strategic Content Building
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